With the successful conclusion of Automechanika Dubai 2025, the Middle East automotive aftermarket has once again become the focus of global attention. As the largest auto parts and service exhibition in the Middle East and Africa, this exhibition not only showcased cutting-edge mechanical technology, but also showed us the great potential in the field of automotive cleaning products.
The unique high temperature and dusty climate in the Middle East pose extremely high challenges to the durability of the vehicle's exterior and interior, which directly leads to the strong demand for high-quality car maintenance services in the region. For global automotive chemical manufacturers, this is not only a stage to showcase new products, but also a touchstone to test product performance. At this year's exhibition, car care products with anti-ultraviolet, high-temperature resistance, and long-term protection functions have become a hot spot for buyers. From deep nourishment of the interior to anti-aging coatings for the exterior, the market is looking for professional solutions that are more adaptable to extreme environments.
This article will provide you with the latest preferences of the Middle East market for car cleaning products from the perspective of the exhibition, and explore the direction of innovation in the supply chain.
Automechanika Dubai: A global industry event
The exhibition will be held at the Dubai World Trade Center from December 9 to 11, 2025.
The exhibition brought together thousands of exhibitors from more than 60 countries around the world, attracting tens of thousands of professional buyers to the site. As a core hub connecting the European, Asian, and African markets, Automechanika Dubai not only showcases the latest auto parts and maintenance technologies but also builds an irreplaceable high-end communication platform for global enterprises.
1. Industry importance: "Maintenance demand" in the Middle East market
The unique climate of the Middle East, with its high temperatures, strong ultraviolet radiation, and frequent sandstorms, means that local vehicles have a much higher need for "deep cleaning" and "fine maintenance" than the global average.
- The demand for cleaning products has surged: The oil stains and carbon deposits under high temperatures, and the erosion of wind and sand have led to a continuous increase in the demand for sub-categories such as brake system cleaning and engine external cleaning.
- Upgrading of maintenance quality: With the increase in the number of cars in the Middle East and the increase in the proportion of luxury cars, the market is no longer satisfied with basic cleaning, but seeks more environmentally friendly, efficient, and non-damaging high-end maintenance products. This provides a huge market opportunity for manufacturing enterprises like Biao Bang that have high-standard R&D capabilities.
2. Highlights of the company's participation: Green technology, stunning appearance
The location of this exhibition: S2 D23, Guangzhou Biao Bang made a wonderful appearance with a brand new brand image and open booth design.
Classic best-selling products attract attention: In response to the high temperature and dusty car environment in the Middle East, we specially exhibited Dashboard Polish and Multi-Purpose Foam Cleaner. Dashboard Polish, with its excellent polishing effect and anti-aging protection function, has become the focus of interior maintenance; and Multi-Purpose Foam Cleaner has won the favor of many buyers on the spot with its strong deep decontamination ability and wide applicability. The environmentally friendly Brake System Cleaner, with its characteristics of "chlorine-free and aromatic hydrocarbon-free, in line with GB38509 VOC limit, high efficiency and low toxicity", perfectly meets the dual high standards of the international market for environmental protection and performance.
The full range of products: In addition, we also brought classic products covering four series of lubrication, rust prevention, beauty and cleaning, which fully demonstrated the profound technical accumulation and flexible production capacity of Biao Bang as the representative of "China Intelligent Manufacturing".
Product and technical highlights
Introduction to popular exhibits: The whole-scene maintenance solution attracts countless eyes
At this exhibition, Biao Bang Industry not only brought a rich product line, but also focused on promoting three "traffic kings" for different car use scenarios, and the on-site consultation heat remained high:
- Deep interior care: In response to the problem of interior aging caused by strong ultraviolet rays in the Middle East, Biao Bang Dashboard Polish is known as the "shield under the scorching sun" by many buyers due to its excellent glazing and isolation protection effects.
- Precision parts cleaning: Our environmentally friendly brake disk cleaner has become the first choice for auto repair professionals. It can quickly remove oil and dust from the brake system, solve the problem of abnormal noise, and is the technical responsibility for ensuring driving safety.
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Multi-Purpose Foam Cleaner: With its characteristics of "one can for multiple uses and deep cleaning", Multi-Purpose Foam Cleaner demonstrated its powerful cleaning power for fabrics, leather, and hard surfaces, and was the most interactive star product in the on-site demonstration.
Activities during the exhibition: multi-dimensional interaction, locking in business opportunities
In-depth technical exchanges:
In addition to the display effect, we pay more attention to the transmission of value. In the face of the concerns of Middle East customers about the stability of products in high-temperature environments, our engineers started from the logic of the formula and explained the standard products in detail. This change from "selling products" to "talking about technology" greatly won the trust of professional buyers and established the authoritative image of Standard as a technology-based factory.
Pragmatic business negotiations:
Behind the lively demonstration is a deep business connection. Relying on the strong factory background of Biao Bang, we had efficient communication with customers from Saudi Arabia, the United Arab Emirates, Egypt, and other places in the negotiation area. Whether it is the market support policy for brand agents or the flexible customization scheme for OEM/ODM customers, we have given very sincere answers. During the three-day exhibition, we not only received orders, but also met many strategic
Implications for the Middle East Market
1. Market demand analysis: climate-driven "hardcore" rigid demand
Through this in-depth Dubai Auto Parts Exhibition, we clearly see that the unique geographical and climatic characteristics of the Middle East directly define the core needs of the local automotive aftermarket:
- High temperature resistance is the first indicator: The temperature in the Middle East is extremely high in summer, which poses a severe challenge to the stability of automotive care products. The market is in urgent need of care products that are resistant to high temperatures, do not volatilize harmful gases, and can prevent the interior from cracking. This proves that our strategy of promoting Dashboard Polish with UV resistance and high temperature resistance is extremely correct.
- High-frequency cleaning scenarios become normal: Frequent sandstorms make it easy for the vehicle's exterior and key components (such as the braking system) to accumulate dust. This has led to a much higher demand for products such as multi-purpose foam cleaners and brake disk cleaners, which are "powerful in decontamination and quick in effect", than in other regions, and they are high-frequency consumables with a very high market repurchase rate.
Consumption upgrade from "usable" to "easy to use": As the proportion of mid-to-high-end models in the Middle East's car ownership increases, buyers no longer simply pursue low prices, but begin to pay attention to the safety of products (such as not damaging car paint and not corroding rubber) and environmental protection.
2. Trends and Development Directions of Car Cleaning Products: Professionalization and Greenization Go Hand in Hand
Based on the analysis of competitors and feedback from customers at the exhibition, we have summarized the three major development trends in the region in the future:
- Environmental compliance becomes the threshold for market access: With the awakening of global environmental awareness, even the Middle East market, dominated by traditional energy, is gradually tightening its control over VOCs (volatile organic compounds). The non-chlorinated brake disk cleaner launched by Biao Bang this time, which meets the GB 38509 REACH, RoHS standards, will replace the traditional high-toxicity solvent and become the mainstream of the market in the future.
- "Professional DIY" products are popular: The rising labor costs in the local area have promoted the growth of the DIY maintenance market. Consumers are more inclined to buy aerosol products that are easy to operate and can achieve the "professional beauty shop effect" without professional equipment.
- Integrated maintenance: The market is no longer satisfied with a single "cleaning" but tends to the "cleaning + protection" two-in-one products. For example, cleaning agents should not only remove scale, but also prevent rust; interior wax should not only be bright, but also prevent dust.
3. Reference value for the company's future product layout: Give full play to the advantages of "intelligent manufacturing" and deeply cultivate differentiation
Based on the above analysis, this has important guiding significance for the future strategic layout of Guangzhou Biao Bang:
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"Regional adaptation" on the R&D side: We should further leverage the R&D advantages of the laboratory to develop "high-temperature customized" formulas for the Middle East and tropical markets. For example, we can enhance the pressure resistance and safety of aerosol cans and improve the heat and oxidation resistance of care products, so as to enter the high-end market with differentiated selling points.
- Strengthen the depth of OEM/ODM services: Many local brand owners at the exhibition are looking for a supply chain with quality assurance. We should focus on promoting the factory's ISO quality system and flexible production capacity, not only selling brand products, but also becoming the preferred OEM factory for the top brands in the Middle East.
Take action and seize the market opportunity
The end of the Dubai exhibition is just the beginning, and the real business opportunities start with every connection now. Guangzhou BiaoBang Industrial not only provides good products that meet international standards, but also is your trusted long-term strategic partner.
Want to test the "Quality Claim" for yourself?
If you are looking for high-quality car cleaning products, don't hesitate to contact us for samples and quotations. Don't let hesitation cost you the opportunity. Contact us now!
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